2024 Ford Taurus is Ford’s crowning achievement in the Middle East and China, where the Ford Taurus was discontinued in the United States in March 2019 after approximately 8 million were manufactured over 34 years of mostly continuous production, signaling the end of an era.
However, the Taurus name lives on in China, where the model utilizes the Ford CD4 Platform, and in the Middle East, where it has been the best-selling marque in the region for the past five years. Even though it is merely a reworked variant of the also-new Chinese Ford Mondeo, the brand-new Ford Taurus has been unveiled for the Middle East.
The Middle East-bound Taurus is essentially a rebadged Mondeo. As a result, the new Taurus employs the same flamboyant design as the Mondeo and shares the same fundamentals.
In recent years, the extroverted Taurus has gained a great deal of popularity in the Middle East. In fact, sales in the UAE increased by 527 percent annually, while they increased by 73 percent in Saudi Arabia, 125 percent in Kuwait, 63 percent in Oman, and 42 percent in Bahrain. Ford has evaluated the new Taurus in the harsh climate of the Middle East in order to prepare it for sale there.
New 2024 Ford Taurus Review
Today is the renaissance of the nameplate. Whether it’s a Chevrolet Blazer, a Ford Bronco, or now rumors of a new Ford Capri, the ancient is now new. Next should be the 2024 Ford Taurus.
We are aware Ford remains committed to not selling vehicles in the United States. However, given that Generation Z prefers the Toyota Camry to the large SUVs and overpriced electric vehicles currently on the market, wouldn’t it make sense for Ford to offer a comparable alternative?
The Honda Accord is better than ever, with hybrid power and a design that combines Audi and Mustang to create a genuinely astonishing vehicle. For an affluent and aggressive appearance, the new Hyundai Sonata combines the modern elegance of the Lucid with the raucous accents of the Elantra N.
Then there’s the 2024 Ford Taurus. The new Taurus fits flawlessly alongside these economical, attractive, and efficient sedans. It implies that the Audi e-tron GT has a large hexagonal grille when viewed from the front. Even the LED headlights have a touch of the Audi “Matrix” aesthetic.
2024 Ford Taurus Refresh
Next-generation Mondeo was unveiled in January as a new mid-size sedan that was originally scheduled to be manufactured in China for Chinese customers only, but it appears that Ford has changed its mind. In the Middle East, it is known as the Ford Taurus, so this decision is technically adhered to. The new Mondeo is a complete redesign of the previous model, which was discontinued in Europe earlier this month.
The all-new Ford Taurus builds on the success of the current-generation model, which recently saw a year-over-year sales increase of 527 percent in the Middle East, with the sedan posting a 125 percent increase in Kuwait, a 73 percent increase in Saudi Arabia, a 63 percent increase in Oman, and a 42 percent increase in Bahrain.
The rebranded Mondeo, or Taurus as it will be known in the Middle East, borrows significantly from the Ford Evos crossover and Lincoln Zephyr sedan in terms of styling, both inside and out. It is wider and longer than the preceding Mondeo and features a tech-heavy interior with a 13.2-inch infotainment screen and an 8-inch digital cluster. The new Taurus will be propelled by a turbocharged Ford 2.0L I-4 EcoBoost engine mated to the automaker’s eight-speed automatic transmission when it goes on sale later this year.
2024 Ford Taurus Exterior
The lower grille appears to have been taken directly from the front of the AMG E63, a vehicle that looks excellent from nearly every angle.
Three LEDs are positioned at each corner of the primary rear taillights, a nod to the Mustang family. The light beam in the trunk is acceptable, but the integrated center taillight is an unusual choice.
The 2024 Ford Taurus resembles a contemporary luxury car in that it has a tall trunk line and typically smooth curves. However, it retails for approximately $25,000 on the domestic market, putting it in direct competition with the Sonata, Camry, and Accord.
2024 Ford Taurus Interior
The cabin of the 2024 Ford Taurus appears to be that nice. With a dual-panel digital dashboard, the instrument cluster is an eight-inch display while the center screen is approximately 13 inches on the diagonal.
The image depicts a two-tone upholstery option with suede and leather inserts; based on the previous Fusion and Taurus models, we can only assume that heated and ventilated seats will be available.
The interior of the new Taurus resembles a plush chair and features an 8-inch digital instrument cluster and a 13.2-inch infotainment display. In addition, the interior features a wireless charging pad, a three-spoke steering wheel, and a two-tone dashboard.
2024 Ford Taurus Engine
Ford Authority reports that the 2024 Ford Taurus is powered by a 2.0-liter Ford EcoBoost engine that generates 240 horsepower and 252 lb-ft of torque. This is the same number as the last four-door sedan Ford sold in the United States, and it should provide the brand with a foundation for hybrid and electric vehicle capabilities in the near future.
The 2024 Ford Taurus is the epitome of luxury, performance, and cutting-edge technology. With a bold redesign, refined interior, powerful engine options, and advanced features, the Taurus sets new benchmarks in the sedan category. Whether you prioritize comfort, style, or exhilarating performance, Taurus delivers it all. Get ready to be captivated by its elegance and experience the joy of driving a sedan that is truly extraordinary.
People also ask Ford Taurus 2024
Q: Is Ford coming back out with the Taurus?
A: The new Ford Taurus segment leader in the Al Jazirah Vehicles showroom with its all-new modern design, powerful turbocharged engines, unique regional premium touches and highly desirable technology.
Q: What is Ford replacing the Taurus with?
A: There are no official events or functions to mark the end of production. The Ford Taurus line was replaced by the Five Hundred and Fusion sedans, while the Taurus car was replaced by the Freestyle crossover SUV. How did it get lost? This is America’s best-selling car.
Q: Who makes the 2023 Ford Taurus?
A: The Ford Taurus is a full-size car manufactured by Ford in China through the Changan Ford joint venture for the China and Middle East markets.
Q: Is the Ford Taurus discontinued?
A: The Taurus model was discontinued in 2018 due to mediocre sales, and the last unit rolled off the Chicago assembly line in 2019. Ford has moved away from traditional car production entirely, focusing on SUVs and electrification, with a performance-oriented design taking a seat further back.